We focus on Minimalist style furniture which is also designed to be highly durable and long-lasting. Because it is designed with simplicity and functionality in mind, it is less likely to go out of style or become outdated, making it a wise investment for both our customers and investors.

The furniture ecosystem is made of a number of local players which includes but is not limited to; timber growers, lumberjacks, timber dryers (kiln owners), timber suppliers, transport businesses, carpenters, metal workers, paint manufacturers and suppliers, painters, fabric manufacturers and suppliers, hardware store owners, tailors, metal and wood crafters, small business marketers, training institutions, researchers and product designers and manufacturers like us.